1. Buy all the clothes and consumer electronics and cultural products you don’t need until you feel a bit of sick come up, then realise it has made no difference at all to the rest of the world. Turns out the Guardian was right to advertise all that shite. The Telegraph, The Daily Mail and the News of the World too, but they also hate gypsies, which the Guardian doesn’t. They just launched Guardian mobile after all – who is that for if not the gypsies?
2. Turn all the lights off in your house. Turn them on again. Turn them off again. Notice that the planet is still screwed. Secretly the Guardian editors know that changing your personal energy usage won’t save the world but they know a bit of self-denial makes you feel good so they’re helping you out.
3. Watch the latest film produced by a billion-dollar profit-making industry and have a serious discussion about it. Then have a serious discussion about the relative merits of Coke and Pepsi. Culture, like soft drinks, is something created by other people, including writers at the Guardian, which is why it needs to be read.
4. Go on an eco-holiday. By plane. You know you want to. And you know that with massive hidden subsidies to polluters it makes economic sense, just like it does for everyone else. The Guardian understands this – at least on some level, though they rarely come right out and say it – and that’s why you’ll find an eco-holiday in the Andaman Islands somewhere in the Environment section.
5. Find a job in a creative or altruistic industry in the Guardian jobs pages, commit to a political party that says things that vaguely fit with your ideals. Vote for them and argue for their relative lack of evilness at social events. Look at your bank account one day and thank yourself (and the editors and writers of the Guardian) for believing, on a deep, almost unconscious level, that the establishment works. With your help, and the Guardian’s, it will become better. The establishment that is, not your bank account.